With weekly TV shows on streaming services like HBO Max and Disney+ continuing to dominate social conversations, Netflix is sticking to the over-release model. With the success of Marvel and Star Wars shows on Disney+, along with weekly fantasy shows like Dragon House And the The Lord of the Rings: The Rings of PowerSome thought Netflix could finally start moving away from the “drop an entire season at once” plan it’s included since its launch. There were even reports last month that Netflix CEO Reed Hastings was considering a new launch strategy for future shows. This does not appear to be the case.
Ahead of Tuesday’s quarterly earnings call, Netflix shared a letter with its investors supporting the voracious release model. The company described the release strategy as a way to allow people to “lose themselves” in different shows, and explained that titles like squid game It might not have been a hit if it released episodes weekly.
“We believe the clickable release model helps attract significant engagement, especially for newer titles,” Netflix wrote in the letter. “This allows viewers to lose themselves in the stories they love.”
“It’s hard to imagine, for example, what a Korean title would be like squid game It would have been a massive worldwide success without the momentum that came from people who were able to overeat it,” the company continued. We believe that our members’ ability to immerse themselves in a story from start to finish increases their enjoyment but also the likelihood that they will tell their friends, which means more people are watching, joining, and staying on Netflix.”
Is Netflix Binge-Drop Every Show?
Almost every Netflix original series follows the binge model, and that seems to be the plan for most original shows in the future. However, there are a few exceptions to the rule. Mostly with reality TV.
Some of the popular reality shows on Netflix release new episodes over the course of a month. CircleAnd the the moleAnd the love is blindAnd the Too hot to handle They all followed this pattern, with two episodes appearing each week. Netflix will likely maintain this trend in reality contests, but not major scripts.
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